Bold statement declaring it's not their fault.
Reasons why it’s not their fault (limiting beliefs, conventional wisdom that’s led them astray, don’t know what they don’t know).
(Why you’re uniquely qualified to help them solve their problem).
(Transformational Story: Choose 1 of the 3 options in the Website Copy Strategy Guide:
Lowest Low, Passion or Transformation. Keep it to 1-2 paragraphs.)
Reasons why it’s not their fault (limiting beliefs, conventional wisdom that’s led them astray, don’t know what they don’t know).
That’s why I created (Freebie). To help you get (Big Why).
[It’s time to fix this problem.]
[The Secret] What most people don’t know that keeps them stuck, or the belief most people have that keeps them stuck.
[Call to Action] This is either a call to action to sign up for your freebie (put an optin form below this section if that’s what you do) OR you can invite them to a discovery call or to check out your Services or Work With Me page.
Enter your name and email and I’ll send [Freebie Name] straight to your inbox!